Jason Theodor (aka jted) is a Creative Consultant, Creative Director, Creative Writer, Creative Speaker, Creative Teacher.
The Creative Method and Systems is the culmination of 5 years thought on the subject of creativity, with the aim to take ideas to the next level and actualize them.
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Archive
McFancy: McDonalds Re-imagined as Luxury by Access Agency
In 2010, The Cool Hunter is launching it's own experience design firm called Access Agency: a 'transformational creative ideas agency'. Their lofty goal is to 'help brands and businesses see the world differently' through memorable experiences that will be talked about. They believe in a simple formula where greater awareness equals greater sales. Crispin Porter + Bogusky employed a similar model (“To create the most talked about and written about advertising in the world.”) with varying degrees of success. In their own words:
"Access Agency… is a dedicated entity that will continue [The Cool Hunter's] work of creating highly original, transformational and results-oriented strategies for companies to stage the kinds of offline brand experiences that will increase the economic value of their offering."
There's a lot of marketing speak in there, but the word that really stands out for me is "offline". It's nice to see a new agency taking on the meat space we actually live in. Their first spec project is to show off McDonalds as a luxury brand during NY Fashion Week with Burberry burgers, Hermes fries, and Paul Smith soft serve. I don't think McDonalds will ever take them up on this (and I especially don't think Burberry or Paul Smith will climb on board) but it is interesting to see people with creative talent trying new things. If Access can get past the gimmickry and team up with the right clients, designers, and strategists, they might show us some interesting things next year. In the meantime, it's fun to follow The Cool Hunter's unique eye for style.
