Jason Theodor's Creative Method and Systems Channel
Jason Theodor

Jason Theodor (aka jted) is a Creative Consultant, Creative Director, Creative Writer, Creative Speaker, Creative Teacher.

The Creative Method and Systems is the culmination of 5 years thought on the subject of creativity, with the aim to take ideas to the next level and actualize them.

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March 2nd, 7:44pm 1 comment

Ad Vice: Ten Tips for Fledgling Digital Marketers

A very short while ago, I was asked to speak about digital marketing in front of about 50 fourth-year Ontario College of Art and Design students. I came up with a quick list of ten things I would tell myself if I were about to start in the industry today:

1. Have an elevator pitch.
2. Don't get pigeonholed.
3. Collect connections.
4. Train your brain to think faster.
5. Know when to go analog.
6. Research research research research research research research…
7. Creative Commons is your BFF.
8. Use real-time brand focus groups.
9. Learn to stop worrying and love the web.
10. It's just advertising.

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